Meghan Markle’s lifestyle brand, “As Ever,” has found itself in hot water once again, as the company is forced to issue refunds for orders of its apricot spread. According to an insider source, fans who managed to snag the much-hyped product are now being told their orders can’t be fulfilled. The company explained in an email to customers that the demand was higher than expected, leading to a shortage of stock. The email read, “Due to high demand, we are unable to fulfill your order of the apricot spread at this time. We are refunding your purchase by the end of this week.” As a consolation, Meghan promised customers a free jar of the spread, but the situation has raised questions about the company’s operations.

While the brand tried to spin this as an issue of high demand, many are left wondering why a simple product like apricot spread would be so difficult to manufacture. It’s not a complicated product, after all. Meghan’s failure to meet demand with her basic product has left some questioning her ability to handle a successful business venture.

Adding to the controversy, Meghan recently launched a 2023 Napa Valley Rosé, coinciding with the birthday of the late Princess Diana. The launch date raised many eyebrows, with insiders suggesting the royal family is less than pleased with the timing. Some sources claim the timing of the launch was not just tone-deaf but deeply insensitive, given that Princess Diana tragically passed away in a car crash caused by a drunk driver. A source close to Prince William reportedly expressed that it was “what he’s come to expect from Meghan.” For William, whose mother died due to a drunk driver, the release of an alcohol product on his mother’s birthday is especially painful.

The royal source further stated, “It’s a tender spot for him, and while he and Catherine have learned to ignore the Sussexes, anything related to his mother still hits hard.” Meghan’s decision to use Princess Diana’s birthday to promote an alcohol brand has sparked outrage and been labeled tone-deaf by many. Despite the backlash, Meghan and Harry have been criticized for their constant self-interest and hypocrisy, further fueling the negative perception surrounding their brand ventures.

The operational and timing failures of Meghan’s business ventures, including the issues with her apricot spread and the insensitive rosé launch, have become a consistent theme. This latest incident adds to the growing list of missteps by the Duchess of Sussex, raising questions about her ability to successfully manage a brand, and making fans and royal insiders alike wonder how she will handle future challenges.