I’m A Celebrity fans have accused Jack Osbourne of ‘rage-baiting’ the camp during Friday night’s episode.

In recent days, his relationship with campmate Kelly Brook has become increasingly tense amid their feud – which saw his sister Kelly Osbourne accuse the model of being a ‘bully’.

Osbourne tore into the actress, model and radio presenter for bad-mouthing Jack in the Bush Telegraph after he stepped in to help her slice an eel which had earlier left her gagging in disgust.

It sparked the former Page Three model’s family to furiously hit back at the bullying accusations, with her step dad insisting the feud is ‘a load of rubbish’.

Fans spotted another tense moment and claimed Jack was provoking outrage during and after the trial in order ‘to get airtime’.

As Jack, Shona McGarty, Alex Scott and Martin Kemp took on the Dreaded Dunnies Trial and earned 12 stars for camp, fans noticed the son of late rocker Ozzy kept chiming in and wanted to be ‘in charge’ of everything.

I’m A Celebrity fans have accused Jack Osbourne of ‘rage-baiting’ the camp during Friday night’s episode

In recent days, his relationship with campmate Kelly Brook has become increasingly tense amid their feud – which saw his sister Kelly Osbourne accuse the model of being a ‘bully’

Fans wrote on X: ‘Lol Jack Osbourne is a proper control freak isn’t he? Dude just needs to be the one in charge of everything lol’,

‘Jack Osbourne ragebaiting the whole camp #ImACeleb’.

Meanwhile, some fans have been enjoying seeing Jack come out of his shell and show off his humorous demeanour.

When the group returned to camp and pulled off an ‘epic’ acting stunt, Martin put on the fake tears and Jack pretended to be furious.

After revealing the truth that they would be eating for 12, fans heaped praise on Jack for showing off his playful side.

Comments read: ‘I really love seeing Jack Osbourne coming out of himself. It’s actually so heartwarming #ImACeleb’, ‘Jack osbourne brilliant’,

‘Martin Kemp getting emotional and Jack Osbourne coming in all angry, they genuinely had me there #ImACeleb’,

‘Jack Osbourne and martin kemp better an extremely high-paid actor after the jungle, that was proper class’,

Fans spotted another tense moment and claimed Jack was provoking outrage during and after the trial in order ‘to get airtime’

Fans wrote on X: ‘Lol Jack Osbourne is a proper control freak isn’t he? Dude just needs to be the one in charge of everything lol’

Meanwhile, some fans have been enjoying seeing Jack come out of his shell and show off his humorous demeanour during his trial with Alex, Shona and Martin

When the group returned to camp and pulled off an ‘epic’ acting stunt, Martin put on the fake tears and Jack pretended to be furious

After revealing the truth that they would be eating for 12, fans heaped praise on Jack for showing off his playful side

Comments read: ‘I really love seeing Jack Osbourne coming out of himself. It’s actually so heartwarming #ImACeleb’

‘Jack Osbourne is an ELITE actor! #ImACeleb’.

I’m A Celebrity viewers watched the awkward encounter between Jack and Kelly on Wednesday’s show, the second fiery exchange between the pair.

Jack, 40, had stepped in to help his campmate as she struggled to prepare dinner, politely asking: ‘Would you like me to cut up the fish?’

Although Kelly, 45, accepted his offer, she later claimed to camera that Jack had ‘elbowed’ her aside, saying: ‘I saw Jack’s eyes light up, it was like Christmas to Jack, and he came running over and elbowed me out of the way to get to this fish like a caveman, and I was like, no, I’m going to do it.’

Kelly and Jack have already clashed once before when Jack criticised her potato slicing while preparing a previous meal.

It comes after their feud took a new twist, thanks to late arrivals Vogue Williams and Tom Read Wilson.

The pair made their jungle debut during Thursday’s episode as the annual latecomers and are staying in a luxury ‘Leader’s Lodge’, with comfy beds and control all goings-on in the camp.

In their new roles, the pair had to assign duties and chores to their fellow campmates.

Jack has butted heads with Kelly Brook over cooking and preparation of food in camp

Brook insisted on chopping the fish herself but repeatedly gagged and retched at the smell, prompting Jack’s elder sister to slam her behaviour as ‘performative’.

Speaking on Instagram, Osbourne said: ‘Kelly Brook… I don’t think I like you.

‘Elbowing out of the way to get to the fish… you’re so performative, with all the gagging and the over‑dramatics.

‘You bring out my big‑sister vibes where I want to attack you because I feel like you’re a bit of a bully.’

They decided Kelly would be one of the camp chefs – saying she looked like Nigella Lawson – with Martin Kemp joining her.

As for Jack, he and ex-EastEnders actress Shona McGarty ultimately ended up with dunny duty.

The other pairings are Ruby Wax and Lisa Riley on washing up, Eddie Kadi and AngryGinge on water duty and Alex Scott and Aitch on wood duty.

Having sensed the shake-up, Jack had confided in his fellow campmates: ‘I feel resistance to Vogue and Tom, I’m just kinda like, “Hey you don’t get to walk in halfway through the movie and decide to turn it off or change it.”‘

Jack had unofficially taken on the role of camp chef, but has now been given a rather different role by the new camp leaders

Kelly previously complained that she felt displaced by Jack in the kitchen and said: ‘I’m not gonna lie, last night I just felt, I just felt a bit lost.

‘I just want to be so useful, I’m just still trying to find my place in the camp in terms of what to do.’

Justifying her attempts to steer Jack in the kitchen, she added: ‘I’m so sorry Jack if I’m coming at you and if I’m cutting potatoes wrong, but honestly it’s only coming from a place where I just want to help.’

Jack fired back: ‘That’s just because in my world at home I’ve got four kids and I’m always just doing, doing, doing.’

But claiming the cooking wasn’t his to delegate in the first place, Kelly said to Alex and Shona: ‘So he’s not in charge but then he’s in charge of everything, choosing who’s gonna be in charge.’

The disagreement between the pair even sparked fears among viewers that he might quit the jungle amid the rising ‘stress’ and his emotional start to the series.

I’m A Celebrity… Get Me Out Of Here! continues tonight at 9pm on ITV1 and ITVX.