Alison Hammond hopes this year’s I’m A Celebrity camp is free of any ‘rude’ stars.

The 50-year-old This Morning host appeared on the ITV reality show as a late arrival back in 2010, and from the get-go she clashed with one of her campmates.

Appearing on spin-off I’m A Celebrity Unpacked after last night’s launch show, she reignited her feud with Happy Mondays singer Shaun Ryder.

‘When I went in there, I’ll never forget, I walked in and said the party’s here with my Terry’s Chocolate Orange and everyone was like [unbothered face],’ she recalled.

‘Then, Shaun Ryder hated my guts straight away. He was very rude!’

She added: ‘So hopefully there are no Shaun Ryders in there.’

Alison Hammond reveals 15-year-long feud with 'very rude' I'm A Celeb co-star
Alison Hammond has reignited her feud with Shaun Ryder (Picture: ITV)

Alison Hammond reveals 15-year-long feud with 'very rude' I'm A Celeb co-star
Leigh Francis tried to defend his friend (Picture: ITV)
Shaun was defended by friend Leigh Francis, who insisted ‘he’s normally really lovely’, but Alison didn’t look convinced.

The pair’s feud goes right the way back to her arrival at camp in 2010, when Shaun was immediately annoyed by the idea of another star to socialise with.

‘Oh more f**king people in the camp. And a loud person and a cheery person as well,’ he ranted in the Bush Telegraph, referencing her outgoing personality.

Editorial use only Mandatory Credit: Photo by ITV/Shutterstock (1254142eh) Shaun Ryder 'I'm A Celebrity...Get Me Out Of Here' TV Programme, Australia - 01 Dec 2010 Stacey, Jenny, Aggro and Shaun receive letters from home
Alison and Shaun didn’t get on (Picture: ITV/Shutterstock)

Editorial use only Mandatory Credit: Photo by ITV/REX/Shutterstock (1251074ef) Alison Hammond 'I'm A Celebrity...Get Me Out Of Here' TV Programme, Australia - 21 Nov 2010
The pair’s rivalry is still going (Picture: ITV/REX/Shutterstock)
‘She’s probably a really nice person, don’t get me wrong. I like Alison,’ he added.

‘I like horse s**t in the country but I don’t want it in my living room. I just don’t want to go through it. I’ve done f**k all for eight days except socialise. I’m about that far from f**king off.’

He ended up staying in camp, and even made it to the final before finishing as a runner-up to Queen of the Jungle, Stacey Solomon.

Mandatory Credit: Photo by REX/Shutterstock (1255088v) Winner, Queen of the Jungle Stacey Solomon with all the celebs after being declared the Winner of the 2010 "I'm a Celebrity... Get Me Out Of Here" in Australia - left to right - Sheryl Gascoigne, Gillian McKeith, Linford Christie, Britt Ekland, Aggro Santos, Jenny Eclair, Dom Joly, Lembit Opik, Shaun Ryder, Alison Hammond and Kayla Collins 'I'm A Celebrity...Get Me Out Of Here' TV Programme, Australia - 04 Dec 2010 Minus Nigel Havers who left Australia 10 Days Ago
They were part of the 2010 series, won by Stacecy Solomon (Picture: REX/Shutterstock)
A few years ago, they reportedly clashed again when they crossed paths backstage at Dancing On Ice, where she allegedly told him: ‘I never liked you. From the first minute I met you and spoke to you, I never liked you.’

He told the Daily Star at the time: ‘Ever since the jungle show, I knew Alison didn’t like me. But fair enough, nobody has to like each other. It’s not against the law.

‘When we were in the jungle I knew from day one that she didn’t like me. On [that night] I was proved right.’