Jude Bellingham has officially entered his off-pitch superstar era. The 20-year-old England midfielder—already one of the most talked-about footballers on the planet—has just been unveiled as the newest face of Kim Kardashian’s Skims menswear line. But as fans celebrated his headline-making campaign, many were quick to dig up an old clip that suddenly feels a little too perfectly timed.
Before he modeled Kim K’s underwear brand, Bellingham once admitted he had a very specific soft spot for a certain member of the Kardashian-Jenner clan: Kendall Jenner.
Skims dropped Bellingham’s campaign on June 11, sending the internet into instant meltdown. The brand shared a series of sleek photos and a short video featuring the Real Madrid star juggling a football while showing off various Skims underwear styles. At one point, he looks directly into the camera and says, “I’m Jude Bellingham. Everybody’s wearing Skims.”
And judging by the reaction, everybody wants to.
Comments flooded in calling the collab “the best crossover ever,” with many pointing out that Skims has already partnered with Usher, Neymar, Shai Gilgeous-Alexander, and NFL star Nick Bosa. But Bellingham’s announcement stands out for one reason: the resurfaced clip that paints this partnership in a whole new light.
In the viral throwback video, Bellingham is asked which female celebrity he’d most want to go on a date with. After hesitating and laughing awkwardly, he eventually admits, “Ah, I’m 50/50 about what you said there… Kendall Jenner.”
Cue fans losing their minds.
While Bellingham didn’t mention Kendall again publicly, the internet wasted no time connecting the dots. Kim Kardashian owns Skims. Kendall Jenner is her sister. Jude Bellingham is now the face of Skims. The timeline—while likely coincidental—feels like something straight out of a Netflix docuseries.
And while off-pitch antics might be trending today, Bellingham’s primary focus remains firmly on football. The midfielder is expected to take on the No.10 role for England in their Euro 2024 opener against Serbia. After a spectacular first season with Real Madrid—scoring 19 goals in 27 league matches—expectations for him have skyrocketed.
Former England captain Alan Shearer has already declared Bellingham the potential “X-factor” for the national team.
“What he’s achieved at his age is extraordinary,” Shearer told PA. “Playing for Real Madrid, managing that pressure… a Euros won’t phase him. He’ll play a huge part in whatever England do.”
Whether or not he expected to enter the Kardashian orbit at 20 years old is another question entirely. But with one blockbuster season behind him and the world watching his every move, Bellingham seems ready for whatever comes next—whether that’s lifting a trophy or starring in the internet’s new favorite celebrity-football crossover.
For now, fans can’t help but laugh at the full-circle moment: years ago, Jude Bellingham confessed Kendall Jenner was his celebrity crush. Today, he’s modeling underwear for her sister’s brand.
Life comes at you fast.
