Once known for her sporty style, Zara Tindall is now emerging as Princess Kate’s most reliable fashion ally.

Zara Tindall has quietly become Princess Kate’s number two in the royal fashion stakes (Image: Getty)

For years, the royal style conversation has revolved around one constant: Princess Catherine. She has consistently set the standard for elegance, modern femininity and quiet glamour – but while the Princess of Wales remains the undisputed fashion frontrunner, a new force has been rising steadily behind her – Zara Tindall.

The King’s niece was once an underestimated royal who has now cemented herself as Catherine’s closest contender in the style arena. Zara’s ascent hasn’t been sudden; it’s been a slow, confident evolution.
As Catherine stepped back from public duties last year, the spotlight naturally shifted, and Zara filled that space with ease.

Zara Tindall and Princess Kate appear to have a close relationship behind the scenes (Image: Getty)

The former Olympian has transformed into a sophisticated fashion player, delivering elevated looks that are purposeful and unexpectedly trend-setting. What once felt like the occasional standout moment has now turned into a consistent run of hits.

Her wardrobe has found a new rhythm – streamlined tailoring, rich jewel tones, sharply cut coats and those signature knee-high boots that have become her style hallmark. 

Zara has long mastered equestrian chic, but in 2025, she has pushed far beyond it, embracing the kind of modern, curated minimalism that often defines Catherine’s most celebrated outfits.

Princess Kate is a celebrated style icon famed around the globe (Image: Getty)

Side-by-side, the two women now share a fashion language: clean lines, luxury British labels, and a disciplined understanding of proportion. The shift hasn’t gone unnoticed – and what’s remarkable is how authentic her style evolution feels.

Unlike many royals, Zara doesn’t rely on a glam squad or an extensive team behind the scenes. Her fashion choices feel instinctive – rooted in practicality, confidence, and a lifetime spent between country fields and couture fabrics.

That combination has made her relatable and aspirational in equal measure, a rare balance in royal fashion.

Zara Tindall was named a Fairfax & Favor ambassador this year (Image: Fairfax & Favor )

The truth is simple: Zara Tindall is no longer the royal style underdog. She has risen into a refined, authoritative fashion presence.

One who complements Princess Catherine rather than competes with her. And in a year when the monarchy has leaned heavily on its most trusted female figures, Zara’s sartorial confidence has been a welcome, steadying force.

She may not have a title, but in the royal fashion hierarchy, Princess Anne’s daughter has earned her place – right at Catherine’s shoulder, the strongest number two the Princess of Wales could hope for.