OneOff is an AI-driven platform that provides information about celebrity outfits
The fashion platform OneOff has quietly swapped an image of Meghan Markle for a different one after receiving backlash.
During their tour of Australia, the Duke and Duchess of Sussex visited Bondi Beach, where 15 people lost their lives in an antisemitic massacre in December 2025.
The outfit that Meghan wore was subsequently uploaded to the affiliate shopping site with an image of the duke and duchess walking alongside emergency workers who responded to last year’s terror attack against the Jewish community.
The original image has since been substituted with a photograph depicting Meghan waving as she departed from a luxury Range Rover earlier that same day, wearing the identical outfit but positioned away from the beach and without Harry appearing in frame.
This was the original image used to promote Meghan Markle’s outfit
| GETTY
It is currently unclear whether Meghan or OneOff is responsible for selecting the images or outfits shared on the platform, and there is no suggestion of wrongdoing.
GB News has contacted both the Duchess of Sussex’s representatives and OneOff for comment.
The items promoted included a £345 striped Matteau shirt in blue and white, £110 white sailor-style jeans, and £220 Freda Salvador trainers.
Her £195 Brochu Walker sunglasses and a £876 brown suede handbag from the engagement were also listed for sale.
OneOff has since replaced the image with the one above
| ONEOFF
The mother-of-two’s outfit also included a £535 navy jumper from P.Johnson, and £125 gold drop earrings from Essen.
OneOff operates as an AI-driven shopping platform that enables users to purchase celebrity-inspired outfits.
Verified personalities such as Meghan earn affiliate commissions of between 10 and 25 per cent on each transaction.
The precise earnings the duchess might generate remain unclear.
Prince Harry and Meghan Markle pictured at Bondi Beach | REUTERS
Meghan is both an investor in the business and a participant in its revenue-sharing model.
“She cares about fashion and was motivated to invest not only to expand her portfolio, but to help uplift the fashion designers she is a fan of,” OneOff stated.
The duchess’s OneOff profile, which lists her as “Meghan, Duchess of Sussex,” features numerous images from her Australian tour with accompanying purchase links.
The Duke and Duchess of Sussex met with Jessica Chapnik Kahn, who survived the attack whilst protecting her five-year-old daughter
| GETTY
During their Bondi visit, the Duke and Duchess of Sussex met with Jessica Chapnik Kahn, who survived the attack whilst protecting her five-year-old daughter following a Hanukkah celebration.
Ms Chapnik Kahn, who was embraced by Meghan at the Bondi Surf Bathers’ Life Saving Club, described the encounter as an “honour” and spoke of the importance of addressing hatred as “a human problem that we’re facing, a very big problem.”
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