Adam Henson, who works at the 50-acre Cotswold Farm Park, revealed a similarity he shares with former Top Gear star Jeremy Clarkson, but the Countryfile host’s comments didn’t come without a playful dig

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Adam Henson

Adam Henson has shed light on what he truly thinks about Jeremy Clarkson after making a playful dig about him involving “Marmite”. A relative newcomer to the farming world, Clarkson has owned Diddly Squat Farm in the Cotswolds since 2008 but only took to the fields himself in 2019, showcasing his exploits on the aptly named Amazon Prime series Clarkson’s Farm.

As a fellow celebrity farmer, Adam, who works at the nearby 50-acre Cotswold Farm Park, is no stranger to public scrutiny, admitting that Countryfile sometimes leaves his fellow farmers feeling “frustrated”.

Alex Dye, host of The FarmED Podcast, recently asked Adam how he thinks the “general farmer” perceives him, and whether he thinks he’s a “Marmite sort of character”, as in, people either love him or hate him.

It prompted him to reveal a similarity that he shares with Clarkson, although his comments weren’t without a playful dig at the former Top Gear host. Adam candidly replied: “Yeah, completely. Probably not as Marmite as Jeremy Clarkson, but I am quite Marmite, I think.”

Clarkson has owned Diddly Squat Farm in the Cotswolds since 2008 (Image: Getty Images)

He continued: “Mainly because, I think…Because I work for Countryfile and have done for 24 years, we are a magazine show that has a whole array of topics, and we’re a countryside show, not a farming show.

“It used to be the farming programme, and farmers watching it get frustrated that we’re not robust enough in some of our communication about farming, the technology, the finances, the struggles, and we’re not championing British farming enough.”

Adam went on to claim that there are other people who celebrate everything he does on the show, suggesting he often divides opinion. He pointed out to those who may be more critical that the show wasn’t created to champion farming.

He claimed that it was instead designed to generate “viewing figures” and noted that “whatever drives” these sought-after numbers for the BBC, they will ultimately “make more” of.

Adam was asked how he thinks the “general farmer” perceives him (Image: BBC)
In related news, Adam recently shared his excitement about a new, “critically endangered” addition to his farm park. In December 2025, the much-loved host shared some of his hopes for the new year.

In BBC Countryfile Magazine, Adam wrote: “Our livestock will be thankful for less dramatic conditions, too – one animal in particular. Lexy is my Suffolk Punch mare, and she’s a real favourite with visitors to the Cotswold Farm Park.”

He continued: “We’re very excited because Lexy is pregnant and due to give birth to a foal in May. This is a big deal: the Suffolk Punch, like other British heavy horse breeds, is critically endangered.”

Adam went on to explain that his main concern was ensuring a “trouble-free birth”, while sharing his hope for a “fit and healthy” foal.