Beyoncé has shared new photos of herself, JAY-Z and the guests that gathered to support her as she celebrated the launch of SirDavis American Whisky in Paris.

The singer offered her Instagram followers a look into the celebration via two separate posts: a video posted to her account on Friday (September 27) and a photo set shared on Saturday (September 28).

The video, which could easily double as a promo for the premium brand, opens with Beyoncé perched on the arm of a leather seat as she looks out the window at the Eiffel Tower. The clip — soundtracked by the French song “Laisse-moi respirer” by  The Vrooming Crew & Dolores — then sees guests arriving to a decked out dining room, before filling seats at the table as Hov and Bey sit side by side.

It eventually gives way to shots of a party which was seemingly open to a much larger crowd, complete with signature SirDavis cocktails, a photo booth, and even shots of the Cowboy Carter singer dancing alongside her guests, including Kelly Rowland.

The carousel includes photos of her posing alone, as well as with her husband, the kitchen staff responsible for the night’s dinner, and friends.

She also shows off her a custom purse made to look like an actual SirDavis bottle and nail art mimicking the brand’s logo.

Beyoncé announced the launch of her own whisky brand — a collaboration with Moët Hennessy – late last month

The line’s name, SirDavis American Whisky, pays homage to the superstar’s paternal great-grandfather Davis Hogue, who she recently learned was a farmer and a moonshiner in the American South during Prohibition.

“I’ve always been drawn to the power and confidence I feel when drinking quality whisky and wanted to invite more people to experience that feeling,” Bey said in a statement. “When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated. SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy.

“In partnering with Moët Hennessy, we have crafted a delicious American whisky that respects tradition but also empowers people to experience something new and unique in the category. You can taste it better than I could ever tell you — welcome, SirDavis.”

And as a nod to her roots, SirDavis is fully finished, blended, bottled and headquartered in Beyoncé’s Houston hometown – making for Moët Hennessy’s first spirits brand developed entirely in the United States.

Just last week, the megastar released a new SirDavis promo video, which is as much a celebration of the libation as it is of the star herself.

The ad appeared on Bey’s Instagram page on September 22, a little less than three weeks after the brand became available to purchase online and at retail stores, and about one month since its pre-order period began.

In the video, the singer and entrepreneur is seen first getting her hair done for a photo shoot, then emerging from a backstage area with a completely different look. She is then seen unwinding in a dressing room, before later appearing on a jet and on a ranch setting, dressed down in jeans and a tank top.

Between the clip’s various scenes, the words “The Muse,” “The Founder,” and “The Woman” quickly flash on screen over an off-white background.