Kim Kardashian has a new marketing win on her hands — and reportedly, a new celebrity crush to gush over. England and Real Madrid sensation Jude Bellingham was unveiled this week as the face of Skims Men’s, and the collaboration has led to one very amusing resurfacing: an old clip in which the 20-year-old admits he has a soft spot for Kendall Jenner.
Skims dropped striking campaign imagery and a short film featuring Bellingham juggling a ball and modeling the menswear underwear line on June 11. In the video the midfielder quips directly to camera: “I’m Jude Bellingham. Everybody’s wearing Skims,” and the brand’s social feed promptly lit up with praise for the partnership.
Beyond the slick visuals, attention quickly turned to a throwback interview in which Bellingham, asked which female celebrity he’d like to have dinner with, answers—after a brief pause—“Kendall Jenner.” With Skims owned by Kim Kardashian and Kendall a member of the famous Jenners, fans couldn’t resist connecting the dots. Social feeds filled with playful speculation and delighted banter, while tabloids ran with the inevitable “full circle” angle.
Insiders quoted in some outlets even pushed the story further, suggesting Kardashian herself has expressed admiration for Bellingham’s on-and-off-field qualities. A source told Heat Magazine that Kim is “very excited” about the collaboration and “can’t stop talking about how hot Jude is,” while jocularly noting the 23-year age gap and calling her a “cougar” in jest. Publicists for the parties involved did not confirm any romantic interest and representatives were reportedly contacted for comment.
Romance rumors aside, Bellingham’s off-field obligations haven’t dimmed his focus on football. The midfielder enjoyed a standout first season at Real Madrid — netting 19 goals in 27 LaLiga appearances as Madrid clinched another title — and he’s expected to wear England’s No. 10 shirt in their Euro 2024 opener against Serbia. Former England striker Alan Shearer told PA that Bellingham’s rapid rise and poise at the Santiago Bernabéu make him a likely “X-factor” for Gareth Southgate’s squad.
Meanwhile, reports suggest Bellingham is currently linked with Dutch model Laura Celia Valk, who has been photographed spending time in Madrid and speaking fondly of their outings. Neither Bellingham nor Valk has publicly defined their relationship, and Jude’s press around the Skims campaign focuses on comfort, fit and personal style rather than personal life.
For Skims, landing Bellingham is another strategic move in a line of high-profile signings that have included sports stars and entertainers across disciplines. The brand framed the announcement as more than a fashion moment, saying the partnership underscores Skims’ cultural reach within sport and lifestyle.
Whether the Kendall confession was a throwaway teenage answer or a playful moment destined to resurface in the internet age, it’s given the campaign an extra layer of viral traction. For now, the headlines combine footballing achievement, fashion credentials and the light-hearted rumor mill — a reminder that in the modern celebrity ecosystem, sport, style and gossip are always intertwined
