Liverpool’s midfield engine may be about to rewrite the business of modern football.

According to sources close to the negotiations, Dominik Szoboszlai is closing in on a staggering 10-year, £890 million endorsement deal with Nike — a contract so massive it would place him among the most commercially powerful athletes the sport has ever seen. If finalized, it would rank alongside the legendary Nike partnerships of Cristiano Ronaldo, Kylian Mbappé, and Erling Haaland, elevating the Hungarian star into true global-icon territory.

For a player who only arrived at Anfield recently, the speed of this rise is nothing short of astonishing.

When Liverpool signed Szoboszlai, fans expected energy, leadership, and technical quality. What they didn’t expect was how quickly he would become one of the Premier League’s most marketable figures.

Nike certainly noticed.

Executives reportedly see Szoboszlai as the perfect bridge between generations: young but mature, elite but approachable, stylish yet fiercely competitive. His performances at Liverpool — explosive runs, long-range screamers, relentless pressing — have turned him into a weekly highlight reel. Off the pitch, his calm demeanor, fashion sense, and clean public image have only added to his appeal.

Insiders say Nike doesn’t just want him wearing their boots.
They want him built into the brand itself.

The proposed agreement goes far beyond standard sponsorship terms.

According to sources, the package includes:

Signature Nike boots designed specifically around Szoboszlai’s playing style
A dedicated Szoboszlai apparel line, targeting both performance wear and lifestyle fashion
Global marketing campaigns positioning him as the “next era” of football leadership
Long-term creative input from Szoboszlai himself, rather than a passive endorsement role

In short, Nike reportedly views him not as a sponsored athlete — but as a pillar of the brand’s future strategy.

That level of trust is rarely offered, even to superstars.

Nike’s reasoning is simple: Szoboszlai represents everything modern football wants to sell.

He captains his national team.
He thrives under pressure.
He speaks multiple languages.
He carries himself with authority without arrogance.

And perhaps most importantly, he plays for Liverpool, one of the most globally followed clubs in the world. Every performance at Anfield amplifies his visibility across continents — Europe, Asia, Africa, and the Americas.

To Nike, Szoboszlai isn’t just a player in form.
He’s a long-term cultural asset.

At Liverpool, the news has reportedly been met with pride rather than concern. Club sources suggest they see the deal as validation of their recruitment strategy and a sign that Szoboszlai is settling into a leadership role faster than expected.

There’s no fear of distraction. Those close to the club insist Szoboszlai’s mentality is laser-focused on football first. In fact, his rise off the pitch is reportedly viewed as motivation — proof that his hard work is paying off on every level.

One staff member allegedly said:
“He doesn’t chase fame. Fame chases him.”

But here’s where the story takes an unexpected turn.

Despite the eye-watering figures, Szoboszlai reportedly made one personal demand that surprised even Nike’s senior executives.

He insisted that a significant portion of the partnership be tied to youth football development in Hungary.

Not optional.
Not symbolic.
Written into the contract.

Sources claim Szoboszlai wants Nike-backed training programs, facilities, and equipment made accessible to young players in underserved regions of his home country — places where talent exists but opportunity does not.

For Szoboszlai, the deal isn’t just about legacy.
It’s about leaving the door open behind him.

Nike reportedly agreed — and that may have sealed the deal.

In an era where endorsement contracts are often criticized as excessive, this detail has changed how fans are viewing the story. Szoboszlai isn’t just cashing in on success — he’s redirecting it.

Those who know him say this aligns perfectly with his character. He has never forgotten where he came from, nor the sacrifices made to get him to the elite level.

The numbers may dominate headlines, but the intention is what truly defines the moment.

If completed, this deal won’t just reshape Szoboszlai’s career — it will redefine how footballers of his generation are perceived. Player. Leader. Brand. Role model.

For Liverpool fans, it’s another sign they’re watching something special unfold in real time.

Dominik Szoboszlai isn’t just rising.
He’s launching into a different orbit entirely.

And with this Nike deal nearing completion, one thing is clear:
The world is only just beginning to understand how big he’s about to become.