In the streaming landscape, it’s been virtually impossible to get an apples-to-apples read on the relative popularity of TV shows and movies.

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Netflix, of course, releases its own rankings based on total views, while Nielsen’s measures viewership in the U.S. across multiple streamers. But because of Netflix’s sheer size — it counted more than 282 million subscribers as of the end of Q3 — it tends to dominate the viewership figures tallied by Nielsen.

So what if streaming viewership were weighted based on the size of each platform? That’s the idea behind a new ranking developed by consulting company Owl & Co. For the month of October (Sept. 27-Oct. 24), the firm ranked original series based on Luminate’s Streaming Viewership data, which covers original and library shows and movies in the U.S. and is based on a panel of 2.5 million homes. (Disclosure: Variety and Luminate are both owned by PMC.)

The ranking, calculated by dividing views by each platform’s reported or estimated subscriber base, yields what Owl & Co. founder Hernan Lopez calls “in-universe ratings,” which he says is a nod to the days of Nielsen’s In-Universe Ratings for cable TV. The new metric also offers a “Live+28 days” look at streaming, which compared with single-week measurements would even out spikes favoring Netflix’s binge-release strategy.

The findings: Netflix’s hit comedy “Nobody Wants This” was No. 1 for the period, with an in-universe score of 20.4. The rom-sitcom, created by Erin Foster and produced by 20th Television, has been renewed for Season 2 by Netflix. That’s after every other network and streamer in town had originally passed on the show, according to Netflix co-CEO Ted Sarandos.

The calculated 20.4 “in-universe rating” means that “Nobody Wants This” is pretty certain to qualify for the WGA’s success-based bonus, according to Lopez. That provision of the WGA contract reached last fall with studios entitles writers to bonuses if streaming shows are viewed by 20% or more of a service’s domestic subscribers in the first 90 days of release.

Somewhat surprisingly, the Owl & Co. ranking found that the No. 2 show was Taylor Sheridan’s “Tulsa King” Season 2, starring Sylvester Stallone, on Paramount+. At No. 3 was Apple TV+’s “Shrinking” Season 2, starring Jason Segel, Jessica Williams and Harrison Ford. Next were Apple TV+’s “Bad Monkey” and “Slow Horses” S4, followed by Ryan Murphy’s “Monsters: The Lyle and Erik Menendez Story” on Netflix and Apple TV+’s “Disclaimer” (which tied with an 11.2 in-universe rating).

The list also shows that seven streaming originals had double-digit in-universe ratings, with four of those on Apple TV+. That result is “refreshing,” Lopez says, and something rarely seen outside of sports on Nielsen ratings. Prior to launching Owl & Co., he was founder and CEO of podcast company Wondery (now part of Amazon) and prior to that was CEO of Fox International Channels (now part of Disney).

Here are Owl & Co.’s weighted rankings of the top 20 original streaming series for October:

Lopez noted that Owl & Co.’s new in-universe ranking is “a work in progress” and that the firm will continue developing it “only if there’s strong interest.”