Strictly Come Dancing Legend Brendan Cole Struggles Behind the Scenes: How a £100,000 Debt and a Collapsed Dance Firm Reveal a Side of His Life Few Have Seen

Brendan Cole has failed to repay his creditors almost £100,000 following the collapse of his business.

The former Strictly Come Dancing professional launched Brendan Cole Ltd while he was still making regular appearances on the BBC show in 2009.

But he agreed to put the venture, which listed its main purpose as ‘amusement and recreation activities’, into voluntary liquidation in November 2021 – shortly before appearing as a celebrity contestant on ITV show Dancing On Ice.

According to Companies House, the defunct dance company is no longer in operation and accounts made up to May 2021, six months before it liquidated, were overdue.

Cole’s company debts are said to include a £28,000 tax bill and a £50,000 Coronavirus Bounce Back Loan from HSBC bank, and liquidators believe his creditors will not get their money back.

‘After taking into account asset realisations, together with fees and expenses, I think that it is unlikely that I will be able to make a distribution to any class of creditor,’ they told The Sun.

Brendan Cole has failed to repay his creditors almost £100,000 following the collapse of his business
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Brendan Cole has failed to repay his creditors almost £100,000 following the collapse of his business

The former Strictly Come Dancing professional launched Brendan Cole Ltd while he was still making regular appearances on the BBC show in 2009
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The former Strictly Come Dancing professional launched Brendan Cole Ltd while he was still making regular appearances on the BBC show in 2009

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According to statements released in 2022, the business owed £22,000 in corporation tax, £6,000 in PAYE and National Insurance contributions and £4,600, as well as £400 to accountants.

It’s understood that the New Zealand born dancer has agreed to part with £1,000 a month to settle a £45,000 director’s loan that he took out of the struggling firm.

Cole owned 70 percent of the business he launched at the height of his Strictly Come Dancing fame, while his wife Zoe owned the remaining thirty.

The dancer previously spoke out regarding the ongoing turmoil surrounding the current series of the BBC show, seven years after he was dropped from its roster of ballroom professionals.

Speaking in 2024, Cole discussed his own ‘tough time’ on the show and recalled working with celebrities he ‘didn’t particularly like.’

He told Metro: ‘[Strictly is] the best job in the world but it’s also the worst. If you get someone you enjoy working with and they enjoy working with you, it’s phenomenal’.

The dancer, who over the years had been paired with the likes of Fiona Phillips, Sophie Ellis-Bextor and Natasha Kaplinsky, claimed it can be really hard training for 12-hours a day with someone you ‘don’t gel with’.

He said: ‘It’s the pro’s job to get the celebrities through it. I’ve had a few rough ones; I didn’t particularly like them, they didn’t like me, but you push through.

But he agreed to put the venture into voluntary liquidation in November 2021 - shortly before appearing as a celebrity contestant on ITV show Dancing On Ice (pictured)
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But he agreed to put the venture into voluntary liquidation in November 2021 – shortly before appearing as a celebrity contestant on ITV show Dancing On Ice (pictured)

It's understood that the New Zealand born dancer has agreed to part with £1,000 a month to settle a £45,000 director’s loan that he took out of the struggling firm
+6
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It’s understood that the New Zealand born dancer has agreed to part with £1,000 a month to settle a £45,000 director’s loan that he took out of the struggling firm

‘At the same time I’ve had fantastic partners who I’ve loved working with. You take the good and the bad and hopefully come out unscathed’.

Speaking to the Daily Mail in 2018, Cole admitted he was heartbroken to no longer be a part of the show he joined when it launched in 2004.

He said: ‘I’ve had pretty much every range of emotions over the last week from sadness to excitement. I loved being a pro on Strictly. I loved the fact I was there from the beginning.

‘One of the saddest bits is that it will go on and I won’t be a part of it. It’s like not being invited to the party. You know they’re having a good time and you want to be a part of it.’

Daily Mail has contacted a representative for further comment.

Cole owned 70 percent of the business he launched at the height of his Strictly Come Dancing fame, while his wife Zoe (pictured) owned the remaining thirty
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Cole owned 70 percent of the business he launched at the height of his Strictly Come Dancing fame, while his wife Zoe (pictured) owned the remaining thirty

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