Giggs And Diddy Perform At O2 Shepherd's Bush Empire In A Special One Night Only Event

LONDON, ENGLAND – NOVEMBER 07: Diddy performs at O2 Shepherd’s Bush Empire in a special one night only event at O2 Shepherd’s Bush Empire on November 07, 2023 in London, England. (Photo by Samir Hussein/Getty Images for Sean Diddy Combs)

There could be multiple reasons for this.

Streaming numbers fluctuate all the time. Very rarely do they go up during a controversial time for an artist, though. Sure, there’s a few outliers, but it happens once in a blue moon. Diddy happens to be one of those cases, as his streaming numbers are seeing a nice bump, according to Luminate (via TMZ). The in-demand data and analytics company says that since his arrest/indictment, there’s been a 18.3% increase. At the time of writing, he’s at just over 9.7 million monthly listeners on Spotify. There could be a handful of explanations for this, so let’s briefly analyze them.

One could be that the internet is trying to uncover any sort of incriminating/revealing lyrics or themes in his music. With how many old clips from interviews, TV shows, and more that hip-hop sleuths are rediscovering, we could certainly those same people checking out his large discography. The other potential is that he’s just got a lot of loyal listeners out there who like to “separate the artist from the person”.

Diddy’s Streaming Stats Update, According to Luminate

Kanye West may not be the most ideal comparison. But given how constantly he’s ruffling feathers it does warrant some consideration. He’s so massive that no matter what he does, fans are going to come back for more. Diddy may not be as talented or have as many individual hits as Ye, but he’s got tons of influence overall. Outside of his Michigan inmate lawsuit win, this could be the last small W for Diddy.

What are your thoughts on Diddy’s streaming numbers increasing amid his arrest? Do you think people are revisiting his catalog to find incriminating lyrics? Or do you think there are just supporters out there just bumping his stuff out of pure love? We would like to hear what you have to say, so leave your thoughts in the comments. Additionally, always keep it locked in with HNHH for all of the latest news surrounding Diddy and his arrest. Finally, stay with us for everything else going on in the world of music.