Scouse sensation Coleen Rooney got viewers talking while she was in the I’m A Celebrity jungle, and now the star is making her time down under work for her with a new project

Coleen Rooney has landed herself a new job after her I’m A Celebrity stint.

Coleen, who has been swimming in brand deals after leaving the show, was all smiles as she crossed the bridge into the outside world. Now, after losing to winner Danny Jones on Sunday (December 8), Coleen is looking to capitalise on her newfound success.

Ahead of her stint in the ITV jungle, the WAG, 38, had bagged a lucrative deal with healthcare company Applied Nutrition, best known for their range of health supplements. Following on from her successful stint down under, Coleen is about to take the beauty world by storm as she releases her own product range next year.

Expected to hit the shelves in January, Coleen will have her products released through Applied Nutrition – a move that will boost her bank balance even further. This comes on top of the cheeky £1.5million she reportedly earned for her time on I’m A Celebrity.

Coleen is set to make millions in her first brand deal with Applied Nutrition

According to The Sun, Coleen had brought hair, skin and nail capsules into the jungle with her as a subtle form of product placement. An insider said: “Coleen was definitely taking the hair, skin and nails collagen capsules every day in the jungle.

“She was always glowing, even after weeks of gruelling trials, and there was serious buzz on social media about how great she looked,” they added. “People are saying it’s because of the Applied Nutrition products she was sneaking in and it’s caused a massive surge in interest for them.”

Coleen was able to come out of the jungle with glowing skin, a rarity compared to some of her other campmates – both past and present. Showing off her flawlessly fresh skin as she beamed with smiles whilst leaving the show, WAG Coleen got viewers talking – demanding to know her skincare routine.

Fans were demanding answers as to how Coleen was able to keep her skin so smooth(Image: Abigail Shii 2024)

“Very jealous of Coleen Rooney to be in a jungle for three weeks and still have an amazing skin complexion,” one user wrote whilst the was running. “I’m sorry but how does Coleen Rooney get her skin glowing like that,” penned a second.

A third user fumed: “Coleen Rooney has the most clear skin I’ve seen on TV.” Whilst a fourth lamented: “Dreaming of having skin like Coleen Rooney.”

The supplements that Coleen is believed to have been taking are filled with collagen, which helps with the regrowth of skin cells and keeps the skin looking hydrated and smooth. The deal for Coleen to launch her own range with Applied Nutrition came in September, months before she set foot in the Aussie jungle.

Coleen will launch her new range of health supplements in January

In a bold move, Applied Nutrition was thrilled to welcome Coleen onto their team, as they unveiled her collaboration on a huge billboard in central London. This was perfectly timed to promote her stint on I’m A Celebrity later this year.

Speaking about her new role at the time, Coleen said: “Balancing my role as a mum and managing my personal life can be challenging, but it’s important for me to stay healthy and energised. I’ve always taken an interest in looking after myself and Applied Nutrition has impressed me because of the quality of their products.”