A guide to Karoline Leavitt’s White House style, from a Gucci watch to ‘Republican hair’

Karoline Leavitt’s White House fashion has included classic blazers and bouclé sets. Chip Somodevilla/Getty Images

When Donald Trump returned to office in January, so did Karoline Leavitt.

The 27-year-old was named the president’s new White House press secretary after previously working with Kayleigh McEnany during Trump’s first term.

Though she’s the youngest person to ever hold the position, she hasn’t brought Gen Z fashion to the White House. Instead, classic blazers and bouclé sets have become part of her signature style.

Here’s a look at the specific brands, pieces, and styles she’s worn so far.

Karoline Leavitt has a go-to brand she often wears for press conferences: Self-Portrait.

Leavitt and Kevin Hassett at the White House in February. Jim Watson/AFP via Getty Images

Self-Portrait is a London-based label founded by the Malaysian designer Han Chong in 2013. The brand’s website says its clothes are meant to be elegant, feminine, functional, and “accessible to all women.”

Leavitt has worn Self-Portrait on numerous occasions, including a press conference held on February 20.

That day, she wore a cream-colored bouclé jacket and matching skirt decorated with pearls and clear sequins. The latter retails for $380, while the top piece costs $670.

She alternates between the brand’s suit sets and dresses.

Leavitt and Steven Cheung at a White House event in March. Andrew Harnik/Getty Images

On March 11, Leavitt joined the White House communications director, Steven Cheung, for an event on the South Lawn.

She was photographed there in a mint-green minidress from Self-Portrait. The knit piece had short sleeves and flower-shaped buttons made from pearls and sequins.

The dress is no longer available but was previously listed for $555.

She’s also worn pieces from Lichi, an online fashion brand based in Germany.

Leavitt talking to reporters in February. Mandel Ngan/Getty Images

She did so on February 22 when she talked to reporters following Trump’s appearance at the Conservative Political Action Conference.

Leavitt wore Lichi’s black rib-knit jersey minidress, which is made from a mix of rayon and polyester and retails for $125. It has long sleeves, a white lining, and gold buttons.

Leavitt’s purse of choice comes from a luxury French fashion house.

Leavitt leaving the South Lawn of the White House in February. Mandel Ngan/Getty Images

After the press conference on February 22, Leavitt was seen boarding a helicopter with a Louis Vuitton tote in hand.

She carried the Neverfull MM bag in brown, one of the brand’s most popular styles. It has thin, tan straps and an all-over monogram print.

Though that specific colorway is sold out, Louis Vuitton offers the bag in two other shades for $2,030 each.

When it comes to shoes, Leavitt is all about Jimmy Choo.

Leavitt, second from left, and colleagues walking toward the West Wing of the White House in February. Alex Wong/Getty Images

On a few occasions, Leavitt has been photographed wearing a pair of patent-leather pumps from the London shoe designer — specifically in the Bing 65MM style.

The Jimmy Choo shoes have 2.5-inch heels, pointed toes, and crystal-covered straps. They retail for $1,125.

Blazers and boots are at the core of the press secretary’s wardrobe.

Mercedes Schlapp and Leavitt at the annual Conservative Political Action Conference in February. Dominic Gwinn/Getty Images

When she’s not wearing designer pumps and bouclé sets, Leavitt often sports pantsuits comprised of blazers and trousers. She also has a fondness for midi dresses with boots.

She wore the latter style while onstage at CPAC, pairing a sleeveless, leopard-print dress with thigh-high boots. Her shoes were made from black leather and featured tall, thin heels.

She’s rarely seen without two staple accessories.

Leavitt at a White House press briefing in February. Andrew Harnik/Getty Images

First, Leavitt regularly wears a large cross pendant around her neck. It’s encrusted with crystals and set on a delicate gold chain.

She also sported a Gucci watch in the early months of her White House job. You could see it when she hosted a press conference on February 12.

The timepiece has a thick two-tone band, a flat face in baby pink, a bumblebee motif in its center, and square-shaped time markers. It costs $1,580.

No look would be complete without Leavitt’s signature blonde locks.

Karoline Leavitt at a White House press conference in January. Chip Somodevilla/Getty Images

Leavitt wears a style that some have dubbed “Republican hair.” It’s light in color, bouncy when moved, and loosely curled at the bottom.

It aligns with the quiet-luxury trend and is typically regarded as a timeless, feminine, and professional look.

The press secretary occasionally wears her hair straight, but even then, its bleach-blonde shade evokes the essence of the trend.

At least one American brand has a place in her wardrobe: Steve Madden.

Karoline Leavitt and Treasury Secretary Scott Bessent at the White House on April 9, 2025. Saul Loeb/Getty Images

Leavitt wore the New York-based designer at a press conference with Treasury Secretary Scott Bessent in early April.

Specifically, she sported the $109 Sirus jacket — a cropped khaki trench decorated with tortoiseshell buttons. It had side pockets, a back flap, and sleeve belt cuffs.

The press secretary wore it with a black high-neck top and matching trousers.