Deep discounts on Gino D’Acampo’s celebrity kitchen appliance and cookware ranges have been spotted at Asda.

Gino D’Acampo kitchen appliances are on a deep discount at Asda (Image: Alex Evans)

A firesale on Gino D’Acampo’s entire kitchen range has been spotted at Asda supermarkets. The celebrity chef has a range of Gino D’Acampo branded cookware and home appliances sold at Asda, including a slow cooker, air fryer, toaster and kettle.

Right now, Asda has Gino D’Acampo Black or grey 9L Dual Drawer Air Fryer on a huge reduction, slashed from £89 to just £58.92. Gino’s toaster, available in black, grey or green, is £9.03 off, down from £34 to £24.97, while the Gino D’Acampo Soft Touch Grey 3.5L Slow Cooker is £8.77 off, down from £27 to £18.23. Other items on sale include a kettle at £10.06 off, down to £16.94. And a wok, oven trays, stock pot, weighing scales, hand mixer, frying pan, saute pan, and saucepan.

Gino D’Acampo’s range has been put on a deep sale at Asda (Image: Alex Evans)

A 6L Gino D’Acampo Air Fryer has been cut from £48 to just £29.96, a 38% reduction, and the deep discounts are available in-store as well as online.

The sale comes just weeks after the celebrity chef denied claims of inappropriate behaviour after an ITV News investigation.

Allegations involve the usage of sexualised and hostile language on set, and his alleged behaviour has been described as “unacceptable, distressing and horrendous”.

D’Acampo, 48, has “firmly denied” these accusations, saying that such behaviour is “simply not in my nature” and expressing how the claims are “deeply upsetting”.

In a statement to ITV News, the TV chef said: “I have been told by ITN news that allegations have been made about me acting inappropriately, some dating back over 10 years ago.

“I have never been made aware of these matters previously and the allegations are firmly denied. I would not do anything that I thought would upset or distress anyone. This is simply not in my nature. I do not recognise the version of events being put to me.

“Not only have these allegations never been raised with me before, I have been repeatedly supported by executives at the highest level and was commissioned on prime-time programmes during the period in which it is now suggested I was acting inappropriately.

“I am a father, husband and have worked with well over 1,500 people on around 80 productions in my career, which I have been so proud of. I take such matters extremely seriously and the suggestion that I have acted in an improper way against is deeply upsetting.”

His legal team also released a statement, saying: “Mr D’Acampo categorically denies these allegations of inappropriate sexual behaviour.

“To his knowledge no such allegations have been made against him in relation to his time on ‘Gino’s Italian Express’ and this is the first time, six years later, he has been informed of these alleged incidents, and he does not accept them, not least because some of this is considered by Mr D’Acampo to be a fabricated work of fiction.”