Pure ‘Red’ Magic: Steven Gerrard and Son Lio Light Up Liverpool FC’s 2025 Christmas Advert
The internet has been set alight by a familiar and beloved sight: Steven Gerrard back in the frame with Liverpool FC. The club’s much-anticipated 2025 Christmas commercial has debuted, delivering a potent, magical blend of emotion, nostalgia, and festive spirit that has instantly captured the attention of fans worldwide. While the advert features a glittering lineup of current stars and famous supporters, what truly makes it stand out is the heartfelt appearance of the club’s legendary icon, Gerrard, alongside his son, Lio, a father-and-son duo radiating a warm, unmistakably “red” energy that defines the campaign’s core message.
Liverpool FC has masterfully crafted a commercial that is less about retail and more about emotional connection, placing family and friendship squarely at its heart. The advert is set to “All I Need” by acclaimed Liverpool fan and artist Loyle Carner, providing a sentimental soundtrack that amplifies the feeling of a festive homecoming. Seeing the former captain back on the official platform instantly evokes powerful memories of his decades-long dedication to the club, offering a deep well of nostalgia that few other figures could match during the holiday season. The commercial’s scale is impressive, featuring high-profile appearances from current first-team players, including defensive pillars like Virgil van Dijk and Gemma Bonner, alongside rising stars such as Florian Wirtz and Fuka Nagano, demonstrating a full-club commitment to the festive narrative.
However, the undeniable emotional high point belongs entirely to Steven and Lio. Their on-screen presence perfectly embodies the advert’s central theme: the passing of a shared passion through generations. Gerrard, the once-fearless captain who commanded the midfield, is now seen as the devoted father, sharing a precious, intimate moment that resonates universally. The easy camaraderie and obvious love between the pair serve as a powerful metaphor for the enduring connection between the club and its global family. Their segment, simple yet profound, manages to be both a nod to the club’s storied history and a look toward its future, carried forward by the children who inherit the red DNA.
The festive campaign successfully ties the club into the personal routines and traditions of the supporters. The commercial details a collection of shared festive rituals—from the excitement of kids opening their Christmas Eve boxes to the comforting act of preparing food with loved ones and the collective joy of heading to an unforgettable matchday at Anfield. The inclusion of local figures, such as food critic Jerome Griffin and members of the band Red Rum Club, ensures the advert feels grounded and authentically Scouse, reinforcing the communal spirit of the club’s locale and its global outreach. It celebrates that shared identity that makes being a Red at Christmas truly unique.
Ultimately, Liverpool FC has delivered more than a typical holiday sales pitch. It is a cinematic celebration of what makes the club special: the deep-rooted tradition, the unwavering connection between the generations, and the sense of belonging that defines the fanbase. The campaign brilliantly utilizes Gerrard’s iconic status, not for a simple cameo, but to underscore the emotional narrative of family togetherness during the holidays. The appearance of Steven Gerrard and Lio will be the moment fans talk about most, perfectly encapsulating the warm, unmistakable heart that beats beneath the fierce exterior of the legendary club. 
