Meghan Markle is yet to fully launch her lifestyle brand American Rivieria Orchard but a PR expert has identified some concerning signs.
The publishing world can’t wait for Meghan Markle’s memoir, says insider
Meghan Markle is gearing up to officially launch her new lifestyle brand American Rivieria Orchard but a PR expert has identified some ‘major concerns’.
The Duchess of Sussex, 43, first teased her new brand six months ago and aside from a few jam jars, not much has been seen since.
It is reported that Meghan is struggling to hire a CEO for the venture, following allegations from former employees, and a PR expert said this is a major red flag for future investors.
“I would have major concerns if I were an investor,” Matt Yanofsky, a PR and brand marketing expert, told The Times. “If I’m an investor, I’m saying to her, ‘you need to find a CEO with a direct business plan that’s going to show profitability, or at least a revenue plan, within the next 60 to 90 days. Otherwise, I’m taking my money out’.”
He added: “I’d be happy to eat my words and best of luck to her, but as of right now, [ARO] seems like it’s the wrong product with the wrong people.”
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