The latest edition of Good Morning Britain was not a hit with viewers.

Good Morning Britain viewers raged they were changing channels as the edition on Friday May 23rd featured Juliet Dunlop reporting on the strawberry harvest and a competition winner in the studio talking about their experience. Presenters Adil Ray and Kate Garraway hosted the show, which also featured an appearance from campaigners who are calling for mandatory eye tests in order to renew your driving licence and an interview with Casualty star Robert Bathurst.

Taking to X one viewers said: “@GMB And you wonder why people are turning off GMB and switching to GB NEWS.” Another enquired: “@GMB @julietdunlop Are you stuck for News?” A third sarcastically interjected: “@GMB @julietdunlop This is the good news the whole country has been waiting for.” A fourth groaned: “@GMB @julietdunlop Oh no we’re all gonna die from global boiling now obviously.” Meanwhile a fifth pointed out there were biger new stories writing: “We are saved. Strawberries are bigger than normal. Unless you are trapped in Gaza where there’s no food or water but plenty of bombings.”

Adil Ray and Kate Garraway were presenting the latest edition of Good Morning Britain (Image: ITV)

The outrage comes after it was announced earlier this week the show’s running time is set to be extended in a huge ITV scheduling shake up.

The show will be extended by 30 minutes to run from 6 a.m. to 9.30 a.m. from January 2006. Meanwhile Lorraine, which follows the show, is having it’s runtime cut to accomodate the change.

Loose Women also having their usual time slots axed in the huge changes which affect all ITV’s daytime output.

In the 2026 daytime schedule, Lorraine will no longer have her usual hour long 9am slot, and will instead run from 9.30am-10am, on a seasonal basis for 30 weeks of the year.

Juliet Dunlop reported on the strawberry harvest for Good Morning Britain (Image: ITV)

During the weeks Lorraine is not on air, Good Morning Britain will get a further extension and will run from 6am to 10am.

In addition, Loose Women will continue to air for one hour from 12.30pm, but again on a seasonal basis for 30 weeks of the year.

Kevin Lygo, Managing Director of ITV’s Media and Entertainment Division, explained, “Daytime is a really important part of what we do, and these scheduling and production changes will enable us to continue to deliver a schedule providing viewers with the news, debate and discussion they love from the presenters they know and trust as well generating savings which will allow us to reinvest across the programme budget in other genres.

“These changes also allow us to consolidate our news operations and expand our national, international and regional news output and to build upon our proud history of trusted journalism at a time when our viewers need accurate, unbiased news coverage more than ever.”