“MEGHAN MARKLE’S NEW BRAND IS ALREADY FACING A LEGAL HEADACHE.”  As As Ever Launches, Critics Say One Detail Is Impossible to Ignore

What was supposed to be a fresh start for Meghan Markle has quickly become the center of a growing controversy.

The Duchess recently unveiled As Ever, her new lifestyle brand, presenting it as the latest chapter in her expanding business portfolio. But instead of focusing on products, recipes, and branding, much of the conversation has shifted toward allegations that elements of the company’s identity bear similarities to existing businesses.

Now, the debate is generating significant attention online.

A Launch Overshadowed by Questions

Shortly after the brand’s launch, online users began sharing side-by-side comparisons involving the name, visual presentation, and design elements associated with As Ever.

Some critics argued that certain branding choices appeared remarkably similar to those used by other businesses.

The comparisons quickly spread across social media, prompting intense discussion among both supporters and critics of Meghan.

While supporters dismissed the claims as exaggerated, others argued the similarities deserved closer scrutiny.

The Evidence Sparking Debate

Much of the online attention has centered on screenshots and comparison images circulating across social platforms.

Commenters have pointed to similarities in typography, aesthetic presentation, marketing imagery, and overall branding style.

Whether those similarities are coincidental, industry-standard design choices, or something more significant remains the subject of debate.

What is undeniable is that the comparisons have become one of the biggest talking points surrounding the launch.

Why It Matters

For any new business, brand identity is one of its most valuable assets.

Companies spend years building recognition and distinguishing themselves from competitors.

As a result, accusations involving similarities between brands can attract significant attention, particularly when a high-profile public figure is involved.

For Meghan, whose business ventures have consistently drawn global media coverage, the scrutiny is even more intense.

Supporters and Critics Remain Divided

Supporters of Meghan argue that many lifestyle brands naturally share common design trends and aesthetics.

Critics counter that some of the comparisons go beyond typical industry overlap.

At this stage, the debate remains highly polarized, with strong opinions on both sides.

Whether the controversy fades or grows further, one thing is clear:

The launch of As Ever has generated attention far beyond its products.

And for many observers, the question is no longer about what the brand is selling.

It’s about whether its identity is truly as original as intended.