The news arrives at a difficult moment for Eugenie’s family
Princess Eugenie’s husband, Jack Brooksbank, has received positive financial news as the company he set up a decade ago continues to grow, at a time when her wider family is facing renewed scrutiny and instability.
Accounts published for AEB Consultants, the drinks business Mr Brooksbank established nine years ago, show the firm held £722,000 in cash reserves and reported £569,000 in ongoing profits in the year to January.
The figures indicate steady, continued growth in the sector, with the business maintaining a healthy financial position.
Mr Brooksbank, 38, has worked in the beverage and hospitality industry for many years, including in brand development and international sourcing.
His role has involved operating largely outside of the public spotlight, reflecting the approach he and Princess Eugenie have taken in recent years to maintain a private professional and family life.
The news arrives at a difficult moment for Eugenie’s family, as her father, Andrew Mountbatten Windsor, is undergoing significant and unprecedented changes to his status and circumstances.
On October 30, Buckingham Palace confirmed that His Majesty had initiated a formal process to remove Andrew’s style, titles and honours.
The Prince title and the Dukedom of York were subsequently removed, as published in The Gazette, making Andrew Mountbatten Windsor the form now used in official reference.
Jack Brooksbank success brings rare positive moment amid Andrew Mountbatten Windsor turmoil
| GETTY
As part of the same process, Andrew has been served formal notice to surrender the lease on Royal Lodge, his home for more than two decades.
He will leave the property and move to privately funded accommodation on the Sandringham estate, with the Palace declining to specify which residence.
These developments have placed Princess Eugenie and Princess Beatrice in a renewed period of public attention.
Both sisters have worked to build stable and independent lives away from royal duties, balancing careers and family commitments while navigating the repercussions of their father’s situation.
Jack Brooksbank and Princess Eugenie at Sandringham for Christmas in 2023 | PA
Princess Eugenie divides her time between the UK and Portugal and works in the sustainability and art sectors, while Princess Beatrice, a mother-of-two, holds a professional role in the technology and finance space.
Both have sought to minimise their public visibility outside of key royal family events, in part to create consistency for their young families.
The continued success of Mr Brooksbank’s business provides a degree of reassurance during a period of uncertainty surrounding their wider family circumstances.
The couple, who married in 2018 and share two young sons, have focused on maintaining a low-profile domestic and working life grounded away from royal estates and high-profile appearances.
Andrew Mountbatten Windsor will move out of Royal Lodge after residing there for more than 20 years | PA
AEB Consultants’ latest financial performance also reflects a broader trend of the couple establishing independent financial stability separate from institutional royal structures.
The pair have emphasised private sector roles and professional interests, including work in Portugal’s hospitality and beverage market and in charitable and corporate partnerships in London.
While public scrutiny surrounding Andrew’s circumstances is likely to continue in the coming months, those close to the family have noted that both sisters remain committed to shielding their children from media pressures and maintaining stable routines.
The latest accounts for Mr Brooksbank’s firm suggest that, despite the ongoing turbulence surrounding the York family, his business activities are firmly on track — offering some grounding and continuity during a period of wider uncertainty.
